K&N Filters, the known Performance Parts brand for Fuel Filters, Cold Air Intake Systems, Air Filters, and Oil Filters, has recently been recognized and awarded by the National Catalog Managers Association(NCMA) with the 2007 President’s Award for Web catalog Excellence. This would be KNFilters.com’s second time to wind the award as they also won in 2006.
“These awards recognize automotive aftermarket companies who have achieved excellence in electronic cataloging,” said NCMA. “You can say your site is the best designed, most easily navigated, has the most content of any Website as judged by the committee,” Mark Richardson said, vice president of administration and publicity for the NCMA. The criteria for judging included navigation, catalog content, technology, design, innovation, and interactivity. “Overall KNFilters.com scored the highest average in each category,” said Richardson.
Mike Garner, K&N’s system development manager said, “It’s an honor to have KNFilters.com recognized by the NCMA. Receiving this award for the second year in a row is an exceptional honor.”
“The quality of K&N’s online catalog starts with the data being accurate and complete. Several groups at K&N work hard to provide accurate and complete information, and this award is a nice recognition of their hard work, as well as the work of our software developers,” Garner added.
“Whenever you are judged by your peers, it means something to your customers and potential customers,” said Richardson. “Also it’s a third-party confirmation of your hard work,” he added.
“The focus of K&N’s Web site has been to provide consumers and dealers with all of the information they need and more,” Garner explained. “As soon as K&N releases a product, it shows up on the Web site with images, specifications and all available information. Many of our dealers use our Web site on a daily basis because of this,” Garner also said. “Since our first award last year, we have made several improvements to KNFilters.com,” he further explained. “One of our more complex applications — air filter search by dimension — is even more powerful than before, with better images and faster results.” Other new and improved sections include: K&N laboratory testing, the K&N dealer area, the K&N media area and K&N RSS feeds for podcasts and news.
“We have several projects underway that will add new functionality to KNFilters.com for consumers and dealers alike,” Garner continued. “Hopefully, this will put KNFilters.com in the running for the National Catalog Managers Association Web Catalog Excellence award again next year.”
K&N Filters may has taken that award for the second time in a row, proving that they are indeed for the satisfaction and convenience of their customers. It is for this reason that SpeedyPerformanceParts.com has included them in their list of quality brands that they offer to their customers as well. But SpeedyPerformance Website doesn’t only offer the K&N Performance Parts as they believe that customers should also have a variety of brands to choose from. Thus, there are a lot of quality brands that customers can choose from in their site, to be able to get the best parts for their precious set of wheels.